philips HUE

concept + art direction

Philips Hue are smart lightbulbs that you can control using your wifi and an app. This was such a fun account to work on; the client was super open to proactive ideas and I got to work on lots of shoots. This fruity lil number was just one of the proactive idea we made, showing Hue’s colour pick technology can match your light colour to anything.

HUE TAP photoshoot

I also created a new suite of imagery showcasing how Hue lightbulbs work with smart devices and to introduce Hue Tap – a kinetic light switch. Working with photographer Jason Knott I created the concepts for each image, and worked across casting and styling the sets. These photographs ran across social and web.