OCADO SUMMER
CONCEPT + ART LEAD
Agency: Ocado’s in-house agency ‘EAT CREATIVE’
When Ocado’s ATL agency wasn’t nailing the OOH concept, I swooped in with the idea of using our huge billboards to show off the huge summer range available. How? Create the world’s biggest picnic blanket. They were sold. Now we just had 3 weeks to before it went live. Gulp…
Full ad below:
No CGI here. Just 10 beautiful shots stitched together. World’s biggest thanks to Photographer Melissa Reynolds James & Eden Morse, Retoucher Will Uglow, Food Stylists Katie Giovanni & Hollie, and everyone at Ocado for approving my Jaws themed headline.
In our smaller OOH spots we used a range of hands to showcase BBQ bits, dips, and of course… picky hits.
On social and YouTube we played with giant forks, giant BBQ and Missy Elliot. HUGE props to my partner in crime, Motion Designer Marco Fuentes who ran with theme from the OOH and blew my socks of with these.