OCADO OOH
CONCEPT + ART LEAD
Agency: Ocado’s in-house agency ‘EAT CREATIVE’
When Ocado’s ATL agency wasn’t nailing the OOH concept, I swooped in with the idea of using our huge billboards to make the world’s biggest picnic blanket. They were sold. Now we just had 3 weeks to before it went live. Gulp…
Full ad below:
No CGI here. Just 10 beautiful shots stitched together. World’s biggest thanks to Photographer Melissa Reynolds James & Eden Morse, Retoucher Will Uglow, Food Stylists Katie Giovanni & Hollie, and everyone at Ocado for approving my Jaws themed headline.
In our smaller OOH spots we used a range of hands to showcase BBQ bits, dips, and of course… picky hits.
